Beyond the Spotlight: How to Manage Insurance Risks for Public Personas
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Public personas were once the domain of A-list celebrities—actors, athletes, musicians, and politicians. With influencers now joining their ranks, these high-profile figures remain under constant scrutiny. Such visibility comes with an undeniable increase in both exposure and risks.
Today, with almost everyone’s personal or professional details just a Google search away—and social media offering an unfiltered window into their lives—a far broader group now faces heightened public visibility. Executives, financiers, tech entrepreneurs, and members of well-known families may not be household names, but their elevated profiles place them squarely in the crosshairs for lawsuits and more. For these individuals and those who support them, it’s critical to understand the unique risks that come with their prominence. Taking proactive measures to mitigate these vulnerabilities is not just prudent, but essential.
The risk of high-profile visibility
People magazine may not be chronicling your every move, but if you have any digital footprint, you are easily discoverable—and that exposure can have devastating consequences. In addition, the more lavish the lifestyle, the bigger the exposure: Frequent travel, entertaining, having your home featured in a design magazine—even hiring domestic staff, whose presence alone can signal affluence or who may unintentionally share personal details—can all draw unwanted attention.
Such visibility doesn’t just invite risk—it can also, unfortunately, complicate your ability to secure high-limit insurance coverage. Carriers offering these policies often conduct intensive due diligence, and any sign of exposure, whether it's a public court case tied to your business or a perceived lack of discretion, can raise red flags, even if the incident happened years ago.
The challenge is greater for those with bold-faced names, even those without obvious issues. Carriers may be wary of potential claim size and risk. Even when coverage is offered, it often comes with exclusions; for example, they may offer a liability policy but exclude specific libel and slander coverage to minimize their exposure. We recommend our celebrity clients work directly with our Sports & Entertainment practice. Their specialized expertise and relationships make it more likely that they can help secure the comprehensive protection that high-profile clients need.
How to protect your property and assets
Clients often lead dynamic, well-lived lives that include hosting large parties, taking elaborate vacations, driving high-performance vehicles, and sharing these moments online. To help manage the risks that come with this lifestyle, consider the following recommendations. In addition, working with a security consultant can also be beneficial, as they can assist with many of these measures and help develop a risk-aware lifestyle that feels comfortable rather than restrictive:
- Understand—and educate your children about—the risks of social media: Posts that reveal (intentionally or unintentionally) homes, cars, valuables, and travel plans can set you up as a potential target. Tweens and teens might think nothing of filming a TikTok in front of your fine art collection or boat, but others may take note. It’s also important to explain that “deleted” doesn’t always mean gone; we’ve seen insurance claims affected by resurfaced, long-forgotten posts. In the digital age, almost anything can be found, and often at the worst possible time.
- Screen all vendors and staff: Every contractor, subcontractor, catering company, and other entity entering your home must be properly insured. Perform background checks on all vendors for your parties and new domestic employees, for which you should obtain proper employment insurance (outlined below).
- Establish secure networks: Allowing guests to use your primary Wi-Fi network raises the risk of malware, data theft, and other concerns. We recommend they use guest networks instead.
- Install wired security cameras: Criminals use Wi-Fi blockers to disable digital cameras. Wired cameras provide a more secure and uninterrupted monitoring solution, reducing vulnerabilities to signal interference.
Key insurance policies for public figures
While each of our clients is unique, hence our commitment to creating bespoke programs, we generally recommend the following supplemental policies for those with public profiles:
- Employment Practices Liability: Essential for anyone with household staff, protecting against workplace-related claims.
- Crime coverage: Guards against financial loss from employee theft and contractor fraud, which are unfortunately common.
- Cyber coverage: Protects against wire fraud, identity theft, impersonation, and other cyber risks.
Having worked with many high-profile clients, we understand the unique challenges that come with increased visibility. If you ever want to discuss concerns or learn more, please don’t hesitate to reach out. We are here to help you better understand your risks, so you are better prepared to protect what matters most.